An eCommerce store for a brand is a virtual storefront that showcases the products and services offered by the brand and enables customers to purchase them online. It is essentially a digital version of a brick-and-mortar store, but with the added convenience of being accessible 24/7 from anywhere in the world.

A well-designed eCommerce store is visually appealing, user-friendly, and optimized for search engines. It should have a clean and intuitive navigation system that makes it easy for customers to find what they are looking for, as well as an eye-catching homepage with features such as product images and slideshows to highlight the brand’s key offerings and promotions.

The product pages should feature detailed product descriptions, images, and specifications, with logically organized product categories and the ability to sort and filter products based on various criteria, such as price or color.

The website needs to offer a quick and seamless checkout process, with clear instructions on how to complete the purchase, as well as the ability to pay with multiple methods (PayPal, Credit Card, etc).

An eCommerce store should also have a customer-focused approach, with features such as live chat support, email support, and an FAQ section that provide customers with the help they need to complete their purchases.

An eCommerce store is a crucial component of a brand’s online presence, as it enables brands to reach a global audience and generate revenue through online sales. A well-designed and well-functioning eCommerce store can increase customer engagement and brand loyalty, leading to increased sales and revenue.

Do I need Coding Experience to create an eCommerce Store?

Not anymore! With the exception of large companies like Apple, Google, Walmart, and other household names, the internet has moved away from manually coded websites in favor of Content Management Systems (CMS) like WordPress/WooCommerce.

The Advantages of Content Management Systems

1. Easier to maintain and update
2. More secure
3. Drastically cheaper
4. New features and improvements added by the community instead of requiring custom development
5. Quicker to set up

Although web development has become a lot easier since the web’s inception, many businesses choose to outsource the task of creating and maintaining websites to companies like RGN.

What CMS are available to choose from?

The WooCommerce plugin for WordPress, the most popular CMS, is the go-to choice for most businesses looking to create a web store.

Another popular alternative is Shopify, which provides a more integrated ecosystem than WordPress, at the cost of free hosting choice, increased price, and more limited (but still powerful) customization options.