Internet usage has shifted greatly towards mobile devices in recent years. With the widespread adoption of smartphones and other mobile devices, more and more people are using the internet on-the-go. According to recent studies, over half of all internet traffic now comes from mobile devices, making it imperative for businesses to have a mobile-friendly website.

One of the primary reasons for this shift is the increasing availability and affordability of smartphones and other mobile devices. As these devices become more accessible, more people are using them to access the internet, making mobile devices the dominant platform for internet usage.

Another factor contributing to this shift is the growing number of users who prefer the convenience of mobile devices. People today want to be able to access the information they need quickly and easily, no matter where they are. A mobile-friendly website allows users to access information and engage with a brand from anywhere, at any time, making it an essential tool for businesses looking to connect with their customers.

In light of these developments, it has become increasingly important for businesses to invest in mobile-friendly web design. A mobile-friendly website not only ensures that your website is accessible to the majority of internet users, but it also provides a better user experience and helps to improve your search engine rankings.

With the increasing shift to mobile devices instead of desktop computers as a method to access the web, website load times have become more important than ever before.

According to statistics by Google, the probability of a user bouncing (leaving) increases by 32% when load time increases from one to just three seconds! That equates to losing a third of potential customers – before your website has even loaded.

Furthermore, many websites are poorly optimized for mobile appearance. If customers need to learn how to navigate a website because it is unintuitive and unreadable, they are very likely to leave.

Is your website mobile-optimized? (Google Pagespeed)